![]() ![]() Hugo Boss fragrances popular with consumers In light of the expansion of the Group’s own retail business, the importance of point-of-sale marketing is also mounting. Apart from above-the-line marketing instruments such as print and out-of-home media, the relevant target groups are increasingly reached using digital channels. In 2020, this value was significantly lower compared to previous years. Post-pandemic, the company spent over 200 million euros on its global marketing campaign. ![]() Hugo Boss leverages targeted marketing measures to raise the appeal of its brands. The company envisions increasing revenue by streamlining its operations and focusing more on the core brands of the company. The company sells its products in Europe, Asia, the Middle East, Africa, and the Americas, with over twelve hundred stores worldwide. BOSS Selection is the company’s men’s clothing brand, and has the largest sales share of any Hugo Boss brand. The unisex brands of the company comprise BOSS Black, BOSS Orange, BOSS Green, and HUGO brand. OCLC 1232509044.Hugo offers its products under two major brands, namely, HUGO and BOSS. Archived from the original on 28 March 2013. "Hugo Boss Apologizes For Making Nazis Look Fabulous". ^ (in German) Zwangsarbeit in Metzingen (Forced Work in Metzingen), Ch.7: Die Firma Hugo Boss."Patterns: Dealing with Hugo Boss's Nazi tie." The New York Times 19 August 1997: A20. ^ "Hugo Boss Acknowledges Link to Nazi Regime". ![]()
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